UI/UX design involves crafting visually appealing and user-friendly digital experiences. It includes creating visual elements for the user interface (UI) and designing the interactions that the user will have to create a pleasing user experience (UX). These elements Together ensure that users will have a positive and engaging digital experience.
Design strategy is crucial for user-centered digital experiences, offering consistency, innovation, and alignment with business goals. It guides efficient design, fosters engagement through intuitive interactions, and enables adaptability and growth. Overall, a strong design strategy ensures memorable and effective digital products.